November 14, 2005

Google Analytics

Well, I sure am glad I'm not in the web analytics business on a day like today. Why? Because 800-pound gorilla Google just announced Google Analytics, a free, hosted product. Google Analytics used to be Urchin, a product we're currently using in an older form (the UI is pretty marginal; I hope Google improved it!).

There have been, to be sure, plenty of open source log analysis programs out there, so a free option in this space is nothing new. But, the open source options have historically been fairly limiting. It'll be interesting to see how Google's move affects the pricing or direction of other analytics products.