Jakob Nielsen has a nice new piece on the ideologies of the web:
The mastery ideology provides the best match with the Web's fundamental nature: it lets users go where they want. Web users want instant gratification and have little patience for the mystery approach's detours and puzzles. Users are getting ever-more goal-driven in their approach to the Web, which they see more as a tool than an environment. Surfing to check out cool sites is a thing of the past.
Worth a look.
Posted by Karl
October 5, 2004 03:46 PM