Let's say you have a website, and a registration process that takes four steps. Each step is pretty well-designed-- 90% of users are able to complete each step. However, only 65% of people will actually make it through, because you're losing people every step of the way (.9 x 4 = .65). The shows that often the best way to address the problem is not to improve the individual elements, but to remove elements altogether.
Posted by Karl
August 29, 2004 03:37 PM