From the Christian Science Monitor:
In the nation's 13th-largest market, the online version of the Tampa (Fla.) Tribune and WFLA-TV, called TBO.com, uses no less than six different methods - from outside surveys to in-house counts - to try to measure its audience. "Each measurement has its frustrations," says Kirk Read, general manager of TBO.com. "No method seems to be exact, so we use a number of different resources.... We're still trying to get our arms around it."
I've had to give people the spiel on the inherant fuzziness of web site stats a number of times. It's nice to see the message filtering down into the popular press.
(via Phil Windley.)
Posted by Karl
July 5, 2004 02:47 PM