Jakob Nielsen turns his attention to online surveys and concludes that shorter is better. He also points to the most useful survey question, as identified by the Harvard Business Review: "How likely is it that you could recommend [X] to a friend or colleague?"
I'd love to see more resources online about improving surveys. I think that creating an easy-to-use and meaningful survey question is something of an art. Its pretty easy to do it wrong. Anyway, the next time I need to create a survey, I'm picking up a copy of Improving Survey Questions first.
Posted by Karl
February 2, 2004 09:10 AM