This week's Boxes and Arrows features a must-read article by Peter Merholz and Scott Hirsch: Report Review: Nielsen/Norman Group's Usability Return on Investment. Merholz and Hirsch not only dismantle a Usability ROI report by Jakob Nielsen, but they then go on to offer practical approaches to effectively address ROI issues in the user experience domain.
They also pointed to a (free) report by Aaron Marcus on the same topic. It looks interesting, and its next on my reading list.
Today's other new B & A article is on a similar topic: Web Traffic Analytics and User Experience (Fran Diamond).
Posted by Karl
July 29, 2003 09:11 PM