CMSWatch's Tony Byrne has a great article in EContent: "Content Syndication: Ready for the Masses?" Byrne discusses the issues and possibilities existing in the world of syndication today.
The relative dearth of syndication might have its roots in companies' ongoing general content management struggles. If an organization is still mastering basic automation of its Web publishing processes, outbound syndication could remain a distant luxury. Bob Boiko, author of the Content Management Bible, argues that organizations "are not ready for the idea of syndication because they are still struggling with the idea of content reuse in general." He adds, "Whenever I actually suggest [syndication] to clients or audiences I get mostly blank looks."
Posted by Karl
June 3, 2003 08:33 AM