Gerry McGovern makes the case for writing good metadata (even if he doesn't tell us how to write good metadata...):
Metadata is what scan readers want. Within a matter of seconds, people scan a page to see if it's right for them. Scan readers love metadata. It quickly gives them context for the page they are on. It helps them make the decision whether to read on or hit the Back button. If you don't have good metadata, lots more people will be hitting the Back button.
Posted by Karl
June 2, 2003 08:32 AM