On the heels of my Simple Steps: Know Your Audience presentation comes Peter Merholz's article entitled Casting Your User Research. Merholz has lots of great tips about finding users for interviews, focus groups, or usability tests:
There's an old adage that 90 percent of filmmaking is in the casting. Throughout the process of making a movie, doing the work up-front to get the right performers pays off and ultimately leads to a superior result.
Posted by Karl
February 28, 2003 12:37 PM