Jesse James Garret (of Elements of User Experience fame) has a nice article in New Architect:
All Those Opposed: Making the case for user experience in a budget-conscious climate
Using a Web site for the first time is an awful lot like going on a first date. It's a one-on-one interaction, and it doesn't always go as planned. Consider the difference between these two first dates: Bachelor #1 spent most of the night talking about things that he thought were important, asked a lot of prying questions for no apparent reason, and kept forgetting your name. Bachelor #2 tried to anticipate your needs, seemed interested in your perspective, and helped you decipher the menu at the French restaurant. Which bachelor would you prefer to date a second time?
Um, #2?
Posted by Karl
February 20, 2003 12:29 PM