There is a thread on the SIGIA-l mailing list devoted to the question of where content management should live in an organizational structure. The consensus so far is that CM should be "owned" jointly between the IT (technical) side and the communications/PR ("business") side. I strongly agree. Without both of these perspectives, any big CM initiative is doomed. Also, at least one poster has mentioned the need for senior management buy-in. Again, I strongly agree. Pulling off a big CM project is hard enough with management buy-in. The challenge here is making sure management understands the value of a CM system (and the potential pay-offs).
Posted by Karl
February 11, 2003 08:23 AM